Why does gambling make us happy?

Ever wonder why people tend to smile the second they set foot inside a casino? The nice décor and free booze that lies ahead isn’t the answer (though they definitely help). Today, we’re diving deep into the world of the psychology of gambling to find out why gambling makes us happy.Believe it or not, it’s not just the ambiance and the possibility of winning: every detail at a casino, whether it is online or land based has been carefully designed to make you feel comfortable, important and give you the urge to smile…

People love thrills

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When you’re riding a wave of wins, or even a streak that includes ups and downs, your body releases adrenaline and endorphins, which are known to make our brain go “wooohoo!”. Some studies have shown that the level of euphoria realized from winning at gambling is the same one experienced during sex (yes, we just compared gambling to sex, we can because, well it’s science). This edge-of-your-seat excitement really brings people back for more.

Try to imagine for example when you were in high school and finally got a chance to be alone with that special someone you called your crush, how did you feel? We can certainly assume your heart has never pounded so hard. Now what happened after you got your first kiss? Try to picture that feeling right now…doesn’t it feel a lot like sitting at the blackjack tables?

The sounds stimulate the brain

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When you gamble in a live casino, you’re greeted by sites and sounds that are unique to the casino world. Chief among them are the slot machines bells and chimes.

If you think these sounds are picked randomly by a software developer, think again. A lot of science goes into the development of these sounds.

The casino game developers have determined what sounds makes our brains happy. You’ll notice that most casinos sound identical, despite the combination of games that might be on the casino floor. There’s a reason for that.

We all love to win

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Let’s face it. We all have bad days that we have no control over. And while you certainly don’t have control over your destiny at the Blackjack tables, there’s a very real possibility that you’ll leave the casino floor with more money than you came in with. It’s much easier to win at a casino than it is to win a lottery. And it’s easier to make a few hundred bucks on a Saturday night than it is to get a raise at work.

The prospect of instant happiness and a nice little windfall is a pretty big deal that puts a smile on my face just thinking about it.

Now that we got you in the mood, don’t be angry if you live far away from a land-based casino. Remember, Palace of Chance has a huge selection of casino games, including slots, table games, video poker machines, and specialty games like Keno. Best of all, you can play them all for free. Now that’s happiness.

Tonya Hollows

A wannabe professional poker and blackjack player. Incredibly positive and an overall rock n' roll kind of girl. She moved from Canada a few years ago to find new horizons, more related to her gambling skills. Ended up working as a casino hostess in Vegas and then became a full time writer for Palace of Chance.

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